Five Trends You May Not Have Seen Yet
Digital marketing is an important part of digital advertising which uses digital technology like desktop computers, cell phones and various other digital media and internet platforms to advertise products and services. In today’s world, consumers spend more than ever on advertising what they need and want. Therefore, companies are constantly looking for cost-effective ways to reach customers. There are numerous options available for advertising that can reach anyone, anywhere at any time. Below is a discussion of five digital marketing trends that will be discussed in this article.
First, billboards have been a staple in most cities for decades now. However, digital marketing experts are touting the benefits of newer electronic devices such as billboards which include LCD screens projecting digital ads onto a roadway. These billboards can be seen from a far distance and usually offer a larger picture with relevant information.
Second, creatives are coming up with more creative ways to display advertisements online and offline. Creatives often utilize mobile platforms such as smart phones and Blackberrys, social media platforms such as Facebook and Twitter as well as email platforms such as Yahoo and Gmail. The new age digital marketing campaign is one where ads are posted on platforms where there are large amounts of people who may not be interested in what you are advertising. Visit here for more information about agencia de marketing online en Madrid.
Third, ads are being posted on electronic devices that are often used in public areas like malls or grocery stores. For example, digital marketing experts have used billboards to advertise in malls. Consumers can browse through electronic devices to find an ad that fits their needs while being seen in the public eye.
Fourth, companies are turning to social media to boost their digital marketing strategy. This type of marketing allows companies to connect directly with their consumers and allows them to share links to their products with those users who may be interested. For example, a popular digital marketing strategy allows a company to post a coupon for free shipping. When a user searches for “free shipping” via a search engine and finds your link, he or she will likely click through to your website for the details. This direct interaction between a buyer and a company increases the chance of a purchase.
Lastly, businesses are turning to pay per impression marketing campaigns. Pay per impression ads are ads that run in the user’s inbox and instantly disappear when the user closes his or her browser. These types of digital marketing campaigns are most often associated with media buy and click campaigns and are a good way to track which ads are working for you. Digital marketing experts are finding that as the economy becomes more dire, companies will begin to implement more organic and more affordable marketing campaigns such as pay per impression marketing.